LONDON, UK – April 16, 2026 – Global creative intelligence platform DAIVID today announced a partnership with leading media technology company Monia to provide Brazilian advertisers and media owners with a first-of-its-kind view of their TV campaigns – showing not only what aired but also how audiences responded and how to make them more effective.
By combining Monia’s nationwide media data infrastructure with DAIVID’s internationally recognised creative measurement technology, the new partnership will provide a unified, data-driven view of campaign performance.
For the first time, brands, agencies and broadcasters across Brazil can connect what ran on air with how media was spent, the messages communicated and the impact on viewers. The new collaboration moves TV measurement beyond traditional reach and exposure, enabling real-time optimisation to maximise attention, engagement and action.
Monia operates one of the most advanced and comprehensive media data infrastructures in Brazil, capturing and structuring content across TV, radio, out-of-home (OOH/DOOH) and free ad-supported streaming television (FAST) channels with real-time detection, even from the first second of airing.
Its technology supports broadcasters, agencies and advertisers across Brazil, providing large-scale intelligence and audit capabilities. Integrating DAIVID into this ecosystem will enable advertisers to continuously track and evaluate creative performance across the full campaign lifecycle, from pre-testing to live campaigns and competitor benchmarking.
Already used by global brands and agencies including Nike, Boots and WPP, DAIVID’s AI models predict the emotional and business impact of advertisements in seconds, without relying on human panels. Trained on tens of millions of human responses, the company’s AI-powered technology measures audience attention, 39 different emotional reactions, brand recall and behavioural intent, including the likelihood that viewers will purchase, search, recommend or share after viewing.
This introduces a new level of audience understanding in Brazil, going beyond traditional demographics to reveal how viewers respond to creative.
Ian Forrester, CEO and founder of DAIVID, said: “I’m thrilled to bring our globally recognised technology to the Brazilian market. Through our partnership with Monia, we can now give advertisers and media owners a more complete view of their TV campaigns – not just what aired or how media was spent, but how audiences responded to their ads. By expanding Monia’s portfolio with a new layer of advanced creative analysis, TV measurement can, for the first time, go beyond exposure, connecting media execution with creative impact.”
Marcio Chan, CEO of Monia, said: “This partnership represents a major strategic step for Monia as we expand our portfolio with a capability that is increasingly critical for advertisers. Bringing DAIVID to Brazil allows us to combine our market-leading media data infrastructure with one of the most advanced and globally recognised creative intelligence technologies. DAIVID is already trusted by leading international brands, and together we are introducing a new standard for understanding creative performance in Brazil. We are very proud to be DAIVID’s partner in this market.”
Monia will lead the implementation and commercial deployment of DAIVID’s technology in Brazil, integrating it into its platform to deliver actionable insights for advertisers and media owners nationwide.
For more information on DAIVID, visit daivid.co.
To find out more about Monia, visit monia.tec.br.