Could AI-Powered Creative Testing Have Predicted Dettol’s Ad Backlash?
For a brand built on cleanliness, Dettol has found itself in an unexpectedly sticky...
Flamboyant things
Nike v Adidas: DAIVID’s AI-Powered Platform Picks Its World Cup Winner
Forget Cristiano Ronaldo vs Lionel Messi. VAR vs common sense. Hydration breaks vs viewers’...
AB InBev, Lay’s, Irn-Bru And Coca-Cola Lead Ranking Of The Most Emotionally Engaging World Cup Food and Drink Ads
LONDON – June 18, 2026 – Brands are serving up some powerful emotions at...
Advertising and Technology Leader Steve Simpson Joins Board Of Advisors At Creative Intelligence Platform DAIVID
LONDON – June 10, 2026 – DAIVID, the leading creative intelligence platform helping brands...
New Billion Dollar Boy Research, Powered By DAIVID, Reveals How Creator Instinct® Drives Brand Impact on Social
DAIVID, the creative intelligence platform, today announces its role in powering Creator Instinct®: Unlocking...
Fox Sports Nets World Cup Win Before Ball Is Even Kicked as “Miracle” Tops Early 2026 Ad Rankings
LONDON – May 13, 2026 – The World Cup may still be weeks away,...
It’s The Hope That Thrills You: Fox Nets A World Cup Winner
Do you believe in miracles? A new World Cup promo from broadcaster Fox certainly...
DAIVID and ADIN.AI Partner To Put Creative Data At The Heart of Media Decisions
LONDON, UK – April 27, 2026 – DAIVID, the creative intelligence platform, and ADIN.AI,...
Monia and DAIVID Partner to Transform TV Campaign Measurement in Brazil
LONDON, UK – April 16, 2026 – Global creative intelligence platform DAIVID today announced...
Beauty Is in the AI of the Beholder: AI Crowns the Most Beautiful Artworks of All Time for World Art Day
LONDON – April 15, 2026 – A new AI study has attempted to answer...
BODYARMOR Debut Increased Coca-Cola’s March Madness Visibility By 55%, New Data From DAIVID and Kinetiq Shows
PHILADELPHIA and LONDON – April 9, 2026 – Creator data provider DAIVID and Kinetiq,...
New Kinetiq and DAIVID Data Finds QSR Emerged as the Fastest-Growing Category in Women’s NCAA Tournament as Ad Volume Surges 37%
PHILADELPHIA and LONDON – April 10 – Creative data provider DAIVID and Kinetiq, the...