All Hail Mary, No Ground Game: The Persistent Super Bowl Problem
Warning: Here comes an advertising/Super Bowl analogy from a Brit. Every February, the advertising...
Flamboyant things
Spots From Ring, Budweiser and Lay’s Lead The Field In Early Super Bowl 2026 Ad Rankings
LONDON – February 5, 2026 – With kick-off days away, Amazon Ring’s “Be A...
DAIVID Chosen For CIMM’s Inaugural Startup Program Supporting the Future of Media Measurement
NEW YORK, NY – February 5, 2026 – DAIVID, the ad industry’s most reliable...
Sky Media Partners With DAIVID On Launch Of New AI-powered Creative Advertising Toolkit To Help SMEs Get On TV
Sky Media has launched a new AI-powered creative advertising toolkit designed to help small...
Super Bowl 2026: The Super Bowl Ads of This Decade That Really Made Us Feel Something
Tissues at the ready. As we gear up for the 60th Super Bowl –...
Trust, Tastiness and Nostalgic Tingles: Predicting How Super Bowl 2026 Ads WIll Make Us Feel
The eye-watering sums brands spend on the Super Bowl are no laughing matter –...
Super Bowl 2026: The Top 10 Funniest Super Bowl Ads of This Decade
Making people laugh in advertising is hard. Like an ageing stand-up desperately pushing edgier...
Ads From Mutual of Omaha, Chevrolet and The Farmer’s Dog Top Ranking Of December’s Most Effective New U.S. TV Campaigns
PHILADELPHIA and LONDON – January 8, 2026 – Ads from Mutual of Omaha, Chevrolet...
Ho, Ho, Oh No! McDonald’s The Latest Brand To Feel The Heat For AI-Generated Xmas Ad. But Is It That Bad?
Another AI-generated ad – another online backlash. Merry Christmas, McDonald’s. That’s right, just weeks...
Emotional Tribute To The Power of Pets By The Farmer’s Dog Tops List of Most Effective TV Spots In November
PHILADELPHIA and LONDON – December 5, 2025 – A TV spot from The Farmer’s...
DAIVID Partners With CreativeX On Launch Of Datalink: A New Framework Connecting Marketing’s Fragmented Creative Data Ecosystem
NEW YORK, LONDON – December 4, 2025 – Creative data provider DAIVID today announced...
Disney Tops 2025 AI Ranking of North America’s Most Emotionally Engaging Holiday Ads
SCOTTSDALE, AZ – December 3, 2025 – Disney’s “Best Christmas Ever” has been named...