Super Bowl 2026: The Top 10 Funniest Super Bowl Ads of This Decade
Making people laugh in advertising is hard. Like an ageing stand-up desperately pushing edgier...
Flamboyant things
Ads From Mutual of Omaha, Chevrolet and The Farmer’s Dog Top Ranking Of December’s Most Effective New U.S. TV Campaigns
PHILADELPHIA and LONDON – January 8, 2026 – Ads from Mutual of Omaha, Chevrolet...
Ho, Ho, Oh No! McDonald’s The Latest Brand To Feel The Heat For AI-Generated Xmas Ad. But Is It That Bad?
Another AI-generated ad – another online backlash. Merry Christmas, McDonald’s. That’s right, just weeks...
Emotional Tribute To The Power of Pets By The Farmer’s Dog Tops List of Most Effective TV Spots In November
PHILADELPHIA and LONDON – December 5, 2025 – A TV spot from The Farmer’s...
DAIVID Partners With CreativeX On Launch Of Datalink: A New Framework Connecting Marketing’s Fragmented Creative Data Ecosystem
NEW YORK, LONDON – December 4, 2025 – Creative data provider DAIVID today announced...
Disney Tops 2025 AI Ranking of North America’s Most Emotionally Engaging Holiday Ads
SCOTTSDALE, AZ – December 3, 2025 – Disney’s “Best Christmas Ever” has been named...
HFSS Rules Take Bite Out Of Christmas Ads, With New AI Analysis Showing This Year’s Campaigns 24% Less Likely To Trigger Festive Cravings
LONDON – November 24, 2025 – Are the new HFSS rules taking a bite...
Keira Knightley Rom-Com Helps Waitrose Claim Christmas Retail Ad Crown
LONDON – November 18, 2025 – Waitrose’s romantic-comedy inspired Christmas ad starring Keira Knightly and...
Disney Claims Christmas Ad Crown With The Festive Season’s Most Emotionally Engaging Campaign
LONDON – November 18, 2025 – A heartwarming Disney film about a little girl...
Kinetiq and DAIVID Launch Joint Monthly U.S. Report Showcasing the Top-Performing TV Ads
PHILADELPHIA and LONDON – November 6, 2025 – Kinetiq, the AI-powered platform transforming global...
Is Coke’s New AI Version Of Its Famous “Holidays Are Coming” Commercial A ‘Sloppy Eyesore’ Or Festive Treat?
Coca-Cola is at it again. Despite attracting plenty of criticism last year for recreating...
“Where Love Lives” Named the Most Emotionally Engaging John Lewis Christmas Ad in Almost a Decade
LONDON, UK – November 5, 2025 – John Lewis’ new Xmas ad campaign is...