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Beauty Is in the AI of the Beholder: AI Crowns the Most Beautiful Artworks of All Time for World Art Day

From The Birth of Venus to Girl with a Pearl Earring, new AI-driven analysis by DAIVID also reveals the emotional patterns behind the world’s most enduring masterpieces

Barney Worfolk-Smith

Barney Worfolk-Smith

15 Apr 2026

LONDON – April 15, 2026 – A new AI study has attempted to answer in seconds a question that art critics and experts have debated for centuries: what is the world’s most beautiful painting?

To celebrate World Art Day, creative data provider DAIVID switched the focus of its AI platform from  advertising to art, ranking the world’s most iconic artworks and offering a data-led perspective on one of art’s most debated questions. 

Trained on tens of millions of human responses to predict rich emotional responses to visual stimuli, the study pulls on all 39 of DAIVID’s emotional classifications, but starts with the obvious question of beauty. 

At the top of the ranking is The Birth of Venus by Sandro Botticelli, which generated the highest aesthetic appreciation score of the 100 masterpieces put through DAIVID’s AI platform. It was followed closely by Girl with a Pearl Earring by Johannes Vermeer and The Baptism of Christ by Piero della Francesca in second and third places respectively. 

Other artworks to make the top 10 include Leonardo da Vinci’s Mona Lisa (joint fourth), Raphael’s The School of Athens (sixth) and Botticelli’s The Adoration of the Magi

The ranking is part of a broader study carried out by DAIVID, which also looked at broader emotional patterns in how audiences emotionally respond to art. 

Other findings include: 

> Works that spark multiple, sometimes conflicting feelings, such as awe combined with sadness, are more likely to be discussed, exhibited and reproduced than those with more simple emotional profiles. These include the Mona Lisa, van Gogh’s Starry Night and The Two Fridas, by Frida Kahlo. 

> Renaissance and Impressionist works top the charts for aesthetic appreciation. Romanticism and Modernism score highest for horror, mirroring the turbulence and catastrophe often depicted in their subjects. Meanwhile, Baroque works display the widest emotional range;

> Edvard Munch’s The Scream and Francisco Goya’s Saturn Devouring His Son (below) generated the highest horror scores;

> Of the 39 different emotions measured by DAIVID’s AI technology, calmness emerged as the third highest-scoring emotional response, suggesting that even challenging works can generate a sense of reflection over time.

Barney Worfolk-Smith, Chief Growth Officer at DAIVID, said: “Beauty has always been regarded as subjective and difficult to define. This analysis suggests that there are consistent, measurable patterns in how audiences respond to visual art. These findings help explain the enduring relevance of certain works and have implications for understanding creative effectiveness more broadly.”

To find out more, click here.

Conclusion

Methodology

The analysis covers 100 of the world’s most significant paintings and mixed-media works, spanning major artistic movements from the Renaissance to contemporary art. This includes works such as The Starry Night by Vincent van Gogh and Guernica by Pablo Picasso.

Artworks were selected using a multi-source framework designed to ensure global representation and scholarly credibility, drawing on sources including ArtReview, ARTnews, Christie’s, Sotheby’s, Artnet and the UBS Global Art Market Report. Each work was then scored across DAIVID’s validated taxonomy of 39 emotions to generate a detailed emotional profile. All scores represent percentages of the audiences which DAIVID predicts will feel that emotion when seeing the artwork, such as aesthetic appreciation. For more information on DAIVID, visit daivid.co

 

MEDIA CONTACTS:
David Waterhouse

DAIVID – PR and Communications

Email: DW@daivid.co

 

About DAIVID

DAIVID is the advertising industry’s most reliable and scalable source of creative data to power strategy and performance in the age of AI. Its human-trained, AI-powered technology analyzes video and image content to predict creative attention, 39 emotions and impact on brand metrics, giving ad platforms and marketers access to fast, actionable insights to dramatically improve performance and strategy.  With simple API integrations, DAIVID’s Creative Data Feed supercharges ad performance and media strategy across the ad tech ecosystem. Partners include ad platforms such as Kinetiq, CreativeX and Mass Analytics, as well as global brands and agencies including Nike, Snapchat, and WPP. To find out more visit daivid.co.