DAIVID Launches New AI-Powered Solution That Enables Marketers To Benchmark Ad Effectiveness Against Competitors in Real Time
LONDON – August 15, 2025 – Advertisers can now instantly compare the effectiveness of...
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Media Leader Podcast: DAIVID’s Barney Worfolk-Smith On Whether Creative Can Speak Language Of Media?
Article originally posted on Media Leader. How can the ad industry finally bring creative...
AdAge: How McDonald’s New Snack Wrap Ad Stacks Up To Chicken Wrap Competitors
Click here to read the full article in Adage, published on July 10, 2025. ...
Creative Data Provider DAIVID Expands Into Japanese Ad Market Through Partnership With Video Research
LONDON, TOKYO – July 29, 2025 – DAIVID – a UK-based AI company powering...
DAIVID Brings Creative Intelligence To Retail Media Networks With AI-Powered Tool
LONDON, UK; SCOTTSDALE, AZ – July 24, 2025 – Retail media networks (RMNs) and...
Powerful AXA Ad Tops Rankings As Most Emotionally Engaging Campaign Of Euro 2025
LONDON – July 15, 2025 – A powerful short film from insurance brand AXA...
AdAge: CEOs As Ad Stars – The Risks And Rewards
For companies that want to use their marketing to signal change, the answer may...
As AI Ad Production Surges, DAIVID Launches New Tool To Help Advertisers Maintain Effectiveness Of Gen AI Creative
LONDON – June 24, 2025 – Creative data provider DAIVID today unveiled a new...
New Azerion And DAIVID Research: The CTV Ad Enhancements That Drive Effectiveness
LONDON – June 10, 2025 — A new study provides key insight into the...
New Report Finds Soft Drink Brands Losing Their Fizz Due To Confusion And Lack Of Emotional Consistency
LONDON – May 27, 2025 – Consumers are being left confused and unsure how...
New AI Study Shows Effie UK Winners Outperform on Emotion, Attention and Correct Brand Recall
LONDON – April 29, 2025 – Effie UK Award winners generate stronger positive emotions,...
Forbes: How Artificial Intelligence Is Changing Creative Testing Of Ads
Read the full article here. The evolution of advertising over the past 20 years...