DAIVID Brings Creative Intelligence To Retail Media Networks With AI-Powered Tool
LONDON, UK; SCOTTSDALE, AZ – July 24, 2025 – Retail media networks (RMNs) and...
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Powerful AXA Ad Tops Rankings As Most Emotionally Engaging Campaign Of Euro 2025
LONDON – July 15, 2025 – A powerful short film from insurance brand AXA...
AdAge: CEOs As Ad Stars – The Risks And Rewards
For companies that want to use their marketing to signal change, the answer may...
As AI Ad Production Surges, DAIVID Launches New Tool To Help Advertisers Maintain Effectiveness Of Gen AI Creative
LONDON – June 24, 2025 – Creative data provider DAIVID today unveiled a new...
New Azerion And DAIVID Research: The CTV Ad Enhancements That Drive Effectiveness
LONDON – June 10, 2025 — A new study provides key insight into the...
New Report Finds Soft Drink Brands Losing Their Fizz Due To Confusion And Lack Of Emotional Consistency
LONDON – May 27, 2025 – Consumers are being left confused and unsure how...
New AI Study Shows Effie UK Winners Outperform on Emotion, Attention and Correct Brand Recall
LONDON – April 29, 2025 – Effie UK Award winners generate stronger positive emotions,...
Forbes: How Artificial Intelligence Is Changing Creative Testing Of Ads
Read the full article here. The evolution of advertising over the past 20 years...
Mass Mutual Campaign Starring NCAA Star Flau’jae Johnson Tops Chart Of Most Emotionally Engaging March Madness Ads (So Far)
SCOTTSDALE, ARIZONA; LONDON, UK – March 31, 2025 – A Mass Mutual ad starring...
Kinetiq and DAIVID Partner to Transform TV Advertising Measurement with AI-Driven Insights
PHILADELPHIA, LONDON – March 27, 2025 – Kinetiq, the AI-powered platform unifying global media...
St. Patrick’s Day: “Compton Cowboys” Tops Chart Of The Most Emotionally Engaging Guinness Ads
LONDON – March 17, 2025 – An ad campaign featuring a group of men...
AdAge: AI-powered ad testing—How Delta and other brands are determining the precise impact of their marketing
Read full AdAge article here. A bevy of the world’s biggest brands including Delta...