Mass Mutual Campaign Starring NCAA Star Flau’jae Johnson Tops Chart Of Most Emotionally Engaging March Madness Ads (So Far)
SCOTTSDALE, ARIZONA; LONDON, UK – March 31, 2025 – A Mass Mutual ad starring...
Flamboyant things
Kinetiq and DAIVID Partner to Transform TV Advertising Measurement with AI-Driven Insights
PHILADELPHIA, LONDON – March 27, 2025 – Kinetiq, the AI-powered platform unifying global media...
St. Patrick’s Day: “Compton Cowboys” Tops Chart Of The Most Emotionally Engaging Guinness Ads
LONDON – March 17, 2025 – An ad campaign featuring a group of men...
AdAge: AI-powered ad testing—How Delta and other brands are determining the precise impact of their marketing
Read full AdAge article here. A bevy of the world’s biggest brands including Delta...
Social And TV: The MVP Brands Left On The Bench This Super Bowl
Original article published on the ANA website. Here’s the problem upfront: Maximising Super Bowl...
The Most Mouth-Watering Ads From Super Bowl LIX, According to New Emotional Data From Creative Effectiveness Platform DAIVID
February 12, 2025 – Reese’s “Don’t Eat Lava” is the most mouth-watering ad from...
Ads From NFL, Jeep and He Gets Us Are Most Emotionally-Engaging Ads From Super Bowl LIX, According To New DAIVID Research
February 10, 2025 – The NFL’s “Somebody | It Takes All of Us” is...
NFL, Verizon And Budweiser Early Pacesetters In The Social Media Super Bowl
February 5, 2025 – The NFL, Verizon and Budweiser are the most effective Super...
NFL Spot Leads The Way In Early Super Bowl Ad Ranking
February 4, 2025 – The NFL “Somebody | It Takes All of Us” is...
MASS Analytics and DAIVID Partner to Enhance Marketing Mix Modelling with AI-Powered Creative Effectiveness Insights
January 16, 2025 – Marketers will be able to measure and optimize the effectiveness...
Former Ace Metrix CEO Peter Daboll Joins Global Creative Effectiveness Platform DAIVID As Head Of U.S
January 7, 2025 – Former Ace Metrix CEO Peter Daboll has joined DAIVID –...
Teleflora Festive Campaign “The Power Of Wishes” Is Most Emotionally Engaging Global Holiday Ad
December 3, 2024 – A heartwarming campaign from floral delivery service Teleflora featuring a...