AI Names Powerade Ad Featuring Gymnast Simone Biles Talking About Mental Health Struggles As Paris Olympic Ad Winner
LONDON, SEATTLE – July 31, 2024 – A Powerade campaign featuring gymnast Simone Biles...
Flamboyant things
Mum’s The Word As P&G Campaigns Dominate List Of Most Emotionally Engaging Olympics Ads Of All Time
LONDON, SEATTLE, SINGAPORE – July 23, 2024 – A P&G campaign for the 2014...
Less Rishi, More Pithy: Can Tories Stop Labour Momentum In TikTok Election?
TikTok has emerged as a key battleground in this year’s General Election. Some have...
Adidas Campaign Starring England Star Jude Bellingham Tops List Of Most Emotionally Engaging EURO 2024 Ads
LONDON – June 24, 2024– You can’t keep England football star Jude Bellingham out...
“Winner Stays”, Featuring Ronaldo and Neymar, Tops List Of The Most Exciting Nike Football Ads of All Time
LONDON – June 13, 2024 – World Cup 2014 ad “Winner Stays” is the...
UK Election: Which Political Party Has Created The Funniest TikTok Videos (So Far)?
Let’s face it, we could all do with a laugh right now. With July...
UK Election: TikTok Political Content More Confusing and Less Likely To Be Trusted, According To New Research
LONDON – June 12, 2024 – People are less likely to trust political content...
DAIVID CEO Ian Forrester To Reveal WARC Research On How Advertisers Can Boost Creative Effectiveness At Cannes Lions
LONDON, CANNES – May 29, 2024 – Global creativeness platform DAIVID today announced that...
Global Creative Effectiveness Platform DAIVID Hires Eli Drake As Its New Head Of Data Science
Eli, who has worked as a business intelligence and research analyst for almost two...
Former Kantar Chief Scientist Mitch Eggers Joins Global Creative Effectiveness Platform DAIVID
Mitch, who spent more than a decade at Kantar, one of the world’s leading...
Gag Reflex: Why Gross Humour In Ads Can Often Leave A Bad Smell
Original article appeared in The Drum. The image still gets stuck in my head...
Emotions Are Not Just An Advertising Tool. They Are The Entire Toolbox
Original article appeared in The Drum. We’re only a few months into 2024, but...