Too Many Celebrities, Too Few Laughs: Why There Was Nothing Super About This Year’s Super Bowl Ads
Original article appeared on the ANA website. Record viewership figures, record ad revenues, and...
Flamboyant things
We Tested Christmas Ads on Real Shoppers, Celebs Failed To Shine This Year
Original article appeared in The Drum. They say Christmas comes earlier every year. And...
Coca-Cola’s “The World Needs More Santas” Tops Ranking Of The Most Effective Christmas Ads
LONDON – November 14, 2023 – Coca-Cola’s “The World Needs More Santas” tops the...
“Snapper: The Perfect Tree” Among Top Four Most Effective John Lewis Christmas Ads
LONDON, NEW YORK – November 9, 2023 – “Snapper: The Perfect Tree” is among...
Uber Eats Campaign That Warns Of The Dangers Of Running Out Of Halloween Treats Is Most Terrifying Ad Of All Time
LONDON, NEW YORK – October 27, 2023 – An Uber Eats campaign that warns...
Former Ralph Lauren Creative Director Lizeta Makka Joins Creative Effectiveness Platform, DAIVID as Global Strategy and Insight Director
LONDON – 9th January 2023 – Creative effectiveness platform DAIVID today announced it has...
Former That Lot Director Barney Worfolk-Smith Joins AI-Powered Ad Research Platform DAIVID As EMEA MD
LONDON – October 21, 2022 – Creative optimisation platform DAIVID today announced it has...
AI-Powered Ad Research Platform DAIVID Named Among World’s Top Data Marketing Start-Ups
LONDON – May 25, 2022 – AI-powered ad research platform DAIVID has been named...
DAIVID Partners With Mediacom As Part Of New Creative Analytics Launch To Drive Creative Performance
LONDON — November 23, 2021 — MediaCom is launching Creative Analytics, a new global...
New AI-Powered Advertising Research Platform DAIVID Aims To Redefine Ad Testing, Taking Humans Out Of Process
LONDON — November 9, 2021 — A new AI-powered advertising research company aims to...