New Report Finds Soft Drink Brands Losing Their Fizz Due To Confusion And Lack Of Emotional Consistency
LONDON – May 27, 2025 – Consumers are being left confused and unsure how...
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New AI Study Shows Effie UK Winners Outperform on Emotion, Attention and Correct Brand Recall
LONDON – April 29, 2025 – Effie UK Award winners generate stronger positive emotions,...
Forbes: How Artificial Intelligence Is Changing Creative Testing Of Ads
Read the full article here. The evolution of advertising over the past 20 years...
Mass Mutual Campaign Starring NCAA Star Flau’jae Johnson Tops Chart Of Most Emotionally Engaging March Madness Ads (So Far)
SCOTTSDALE, ARIZONA; LONDON, UK – March 31, 2025 – A Mass Mutual ad starring...
Kinetiq and DAIVID Partner to Transform TV Advertising Measurement with AI-Driven Insights
PHILADELPHIA, LONDON – March 27, 2025 – Kinetiq, the AI-powered platform unifying global media...
St. Patrick’s Day: “Compton Cowboys” Tops Chart Of The Most Emotionally Engaging Guinness Ads
LONDON – March 17, 2025 – An ad campaign featuring a group of men...
AdAge: AI-powered ad testing—How Delta and other brands are determining the precise impact of their marketing
Read full AdAge article here. A bevy of the world’s biggest brands including Delta...
Social And TV: The MVP Brands Left On The Bench This Super Bowl
Original article published on the ANA website. Here’s the problem upfront: Maximising Super Bowl...
Funny Or Die: Why Super Bowl Brands’ Lack Of Emotional Creativity Is No Laughing Matter
Original article was published on the ANA website. Move over Budweiser’s cute young Clydesdale....
The Most Mouth-Watering Ads From Super Bowl LIX, According to New Emotional Data From Creative Effectiveness Platform DAIVID
February 12, 2025 – Reese’s “Don’t Eat Lava” is the most mouth-watering ad from...
Ads From NFL, Jeep and He Gets Us Are Most Emotionally-Engaging Ads From Super Bowl LIX, According To New DAIVID Research
February 10, 2025 – The NFL’s “Somebody | It Takes All of Us” is...
NFL, Verizon And Budweiser Early Pacesetters In The Social Media Super Bowl
February 5, 2025 – The NFL, Verizon and Budweiser are the most effective Super...