Could AI-Powered Creative Testing Have Predicted Dettol’s Ad Backlash?
For a brand built on cleanliness, Dettol has found itself in an unexpectedly sticky...
Flamboyant things
Nike v Adidas: DAIVID’s AI-Powered Platform Picks Its World Cup Winner
Forget Cristiano Ronaldo vs Lionel Messi. VAR vs common sense. Hydration breaks vs viewers’...
All Hail Mary, No Ground Game: The Persistent Super Bowl Problem
Warning: Here comes an advertising/Super Bowl analogy from a Brit. Every February, the advertising...
Is Coke’s New AI Version Of Its Famous “Holidays Are Coming” Commercial A ‘Sloppy Eyesore’ Or Festive Treat?
Coca-Cola is at it again. Despite attracting plenty of criticism last year for recreating...
New John Lewis Christmas Ad Brings Back the Feels (and the 90s)
Get your tinsel out, the Christmas countdown has started. That’s right, the John Lewis...
The North Face, Highsnobiety, Zalando, eos and Autodesk: Three Ads You Should Watch Right Now
The North Face, Highsnobiety and Zalando all encouraged us to touch some grass, eos...
Heartificial Intelligence: Which AI Brands’ Ad Campaigns Are Giving Us The Feels?
Original article appeared in WARC. The machines are coming – and this time they...
Heathrow Airport, Apple and Good Housekeeping: Three Ads You Should Watch Right Now
Heathrow Airport brought back its beloved bears, Apple talked about the power of the...
Apple, CoppaFeel! and Find Your Anchor: Three Ads You Should Watch Right Now – October 20, 2025
It’s not always easy to keep up to date with the latest brand campaigns....
Three Ads You Should Watch Right Now – October 13, 2025
Adland life can be a bit of a blur sometimes. Blink too hard and...
With The Coming AI Sloppening, We Must Get Better At Understanding Creative Data
Original article was published in The Drum. The origins of the adtech industry can...
Do Androids Dream Of Winning A Cannes Lion?
Like some malfunctioning robot that’s crashed a swish party, broken the furniture and been...