How To Avoid ‘Fragmented Feels’ And Ensure Your Brand Is Emotionally Coherent
Original article was published on the WARC website For brands looking to stand out...
Flamboyant things
Funny Or Die: Why Super Bowl Brands’ Lack Of Emotional Creativity Is No Laughing Matter
Original article was published on the ANA website. Move over Budweiser’s cute young Clydesdale....
NFL, Verizon And Budweiser Early Pacesetters In The Social Media Super Bowl
February 5, 2025 – The NFL, Verizon and Budweiser are the most effective Super...
NFL Spot Leads The Way In Early Super Bowl Ad Ranking
February 4, 2025 – The NFL “Somebody | It Takes All of Us” is...
Here’s How to Make the Best Social Cuts for Your Super Bowl TV Ad
Article originally posted on Adweek. Brand effectiveness doesn’t live and die in one ad...
Celebrity-Led Campaigns On Rise At Super Bowl, But Star Power Fails To Dazzle
Original article was published on the ANA website. Celebrities trying to be funny in...
Watching US Presidential Election Ads Should Come With Their Own Health Warning
Would you willingly watch something you know will make you twice as angry as...
Less Rishi, More Pithy: Can Tories Stop Labour Momentum In TikTok Election?
TikTok has emerged as a key battleground in this year’s General Election. Some have...
UK Election: Which Political Party Has Created The Funniest TikTok Videos (So Far)?
Let’s face it, we could all do with a laugh right now. With July...
Gag Reflex: Why Gross Humour In Ads Can Often Leave A Bad Smell
Original article appeared in The Drum. The image still gets stuck in my head...
Emotions Are Not Just An Advertising Tool. They Are The Entire Toolbox
Original article appeared in The Drum. We’re only a few months into 2024, but...
Adland’s Comedy Comeback Of 2024 Has Got Off To A Rough Start
Original article appeared on the ANA website. A few celeb jokes at the Super...