How Do AI-Generated Ads Perform Against Industry Averages?
The robots are at it again. Marauding across Adland, terminating creativity wherever they find...
Flamboyant things
With The Coming AI Sloppening, We Must Get Better At Understanding Creative Data
Original article was published in The Drum. The origins of the adtech industry can...
Why Banking On AI Creative Testing Is The Way Forward For Adland
“The death of art”, “lifeless and soulless”, “devoid of any creativity” – it’s fair...
Do Androids Dream Of Winning A Cannes Lion?
Like some malfunctioning robot that’s crashed a swish party, broken the furniture and been...
How To Avoid ‘Fragmented Feels’ And Ensure Your Brand Is Emotionally Coherent
Original article was published on the WARC website For brands looking to stand out...
Funny Or Die: Why Super Bowl Brands’ Lack Of Emotional Creativity Is No Laughing Matter
Original article was published on the ANA website. Move over Budweiser’s cute young Clydesdale....
NFL, Verizon And Budweiser Early Pacesetters In The Social Media Super Bowl
February 5, 2025 – The NFL, Verizon and Budweiser are the most effective Super...
NFL Spot Leads The Way In Early Super Bowl Ad Ranking
February 4, 2025 – The NFL “Somebody | It Takes All of Us” is...
Here’s How to Make the Best Social Cuts for Your Super Bowl TV Ad
Article originally posted on Adweek. Brand effectiveness doesn’t live and die in one ad...
Celebrity-Led Campaigns On Rise At Super Bowl, But Star Power Fails To Dazzle
Original article was published on the ANA website. Celebrities trying to be funny in...
Watching US Presidential Election Ads Should Come With Their Own Health Warning
Would you willingly watch something you know will make you twice as angry as...
Less Rishi, More Pithy: Can Tories Stop Labour Momentum In TikTok Election?
TikTok has emerged as a key battleground in this year’s General Election. Some have...