Could AI-Powered Creative Testing Have Predicted Dettol’s Ad Backlash?
For a brand built on cleanliness, Dettol has found itself in an unexpectedly sticky...
Flamboyant things
Nike v Adidas: DAIVID’s AI-Powered Platform Picks Its World Cup Winner
Forget Cristiano Ronaldo vs Lionel Messi. VAR vs common sense. Hydration breaks vs viewers’...
It’s The Hope That Thrills You: Fox Nets A World Cup Winner
Do you believe in miracles? A new World Cup promo from broadcaster Fox certainly...
All Hail Mary, No Ground Game: The Persistent Super Bowl Problem
Warning: Here comes an advertising/Super Bowl analogy from a Brit. Every February, the advertising...
Super Bowl 2026: The Super Bowl Ads of This Decade That Really Made Us Feel Something
Tissues at the ready. As we gear up for the 60th Super Bowl –...
Trust, Tastiness and Nostalgic Tingles: Predicting How Super Bowl 2026 Ads WIll Make Us Feel
The eye-watering sums brands spend on the Super Bowl are no laughing matter –...
Super Bowl 2026: The Top 10 Funniest Super Bowl Ads of This Decade
Making people laugh in advertising is hard. Like an ageing stand-up desperately pushing edgier...
Ho, Ho, Oh No! McDonald’s The Latest Brand To Feel The Heat For AI-Generated Xmas Ad. But Is It That Bad?
Another AI-generated ad – another online backlash. Merry Christmas, McDonald’s. That’s right, just weeks...
Is Coke’s New AI Version Of Its Famous “Holidays Are Coming” Commercial A ‘Sloppy Eyesore’ Or Festive Treat?
Coca-Cola is at it again. Despite attracting plenty of criticism last year for recreating...
New John Lewis Christmas Ad Brings Back the Feels (and the 90s)
Get your tinsel out, the Christmas countdown has started. That’s right, the John Lewis...
The North Face, Highsnobiety, Zalando, eos and Autodesk: Three Ads You Should Watch Right Now
The North Face, Highsnobiety and Zalando all encouraged us to touch some grass, eos...
Heartificial Intelligence: Which AI Brands’ Ad Campaigns Are Giving Us The Feels?
Original article appeared in WARC. The machines are coming – and this time they...