Celebrity-Led Campaigns On Rise At Super Bowl, But Star Power Fails To Dazzle
Original article was published on the ANA website. Celebrities trying to be funny in...
Flamboyant things
MASS Analytics and DAIVID Partner to Enhance Marketing Mix Modelling with AI-Powered Creative Effectiveness Insights
January 16, 2025 – Marketers will be able to measure and optimize the effectiveness...
Former Ace Metrix CEO Peter Daboll Joins Global Creative Effectiveness Platform DAIVID As Head Of U.S
January 7, 2025 – Former Ace Metrix CEO Peter Daboll has joined DAIVID –...
Teleflora Festive Campaign “The Power Of Wishes” Is Most Emotionally Engaging Global Holiday Ad
December 3, 2024 – A heartwarming campaign from floral delivery service Teleflora featuring a...
Magical M&S Ad Starring Dawn French Is The Most Emotionally Engaging Christmas Ad (So Far), According To New AI Ranking
LONDON, SEATTLE – November 5, 2024 – A magical Marks & Spencer’s campaign starring...
New Creepy Clown Campaign From Six Flags Is The Scariest Ad Of All Time, According To New AI Ranking
LONDON – October 30, 2024 – A chilling new Halloween 2024 ad from Six...
DAIVID Launches AI-Powered Solution That Predicts Attention, Emotions, Memory and Brand Impact of Ads
LONDON, NEW YORK, SEATTLE – October 29, 2024 – Global creative effectiveness platform DAIVID...
Watching US Presidential Election Ads Should Come With Their Own Health Warning
Would you willingly watch something you know will make you twice as angry as...
September Swing Sees Trump Ad Campaigns Attract More Attention And Positivity Than Presidential Rival Harris
LONDON, SEATTLE – September 26, 2024 – Ads supporting Donald Trump’s Presidential bid are...
Trump Border Ad Generates Most Intense Emotional Reaction Of US Election So Far
LONDON, SEATTLE – September 24, 2024 – An ad from Donald Trump’s campaign team...
8 Out Of 10 Brands’ TikTok Videos Not Working, According To New Research From Creative Effectiveness Platform DAIVID
LONDON, SEATTLE – September 4, 2024 – Eight out of 10 videos released by...
Kamala Harris’ Online Campaign Videos More Trustworthy, Less Confusing And Attract More Attention Than Those Posted By Election Rival Donald Trump, Says New Study
LONDON, SEATTLE – August 8, 2024 – Online videos supporting Kamala Harris’ Presidential campaign...